Airbus vs. Boeing (B): The Storm Intensifies

Case Analysis

Discusses the growing competition faced by U.S. manufacturers of civil aircraft by the success and expansion of product line of Airbus Industries. Designed to promote discussion about international trade policy, how it works to encourage producers in the industry and company executives because their influence to take into account competition strategies to trade policy negotiations. A rewritten version of an earlier case.

Discusses the growing competition faced by U.S. manufacturers of civil aircraft by the success and expansion of product line of Airbus Industries. Designed to promote discussion about international trade policy, how it works to encourage producers in the industry and company executives because their influence to take into account competition strategies to trade policy negotiations. A rewritten version of an earlier case.
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from
Malcolm S. Salter,
Wendy Coleman
Source: Harvard Business School
12 pages.
Release date: 25 Mai 1988. Prod #: 388145-PDF-ENG
Airbus vs. Boeing (B): The storm intensified HBR case solution