Alessi: Evolution of an Italian Design Factory (B)

Case Analysis

Since the 1970s, world-renowned architect and designer Alessandro Mendini as a consultant and advisor Alessi, the Italian design factory acted household goods. By discussing Mendini role as art director, presents the case of the artistic side of Alessi, where design ambitions must be balanced with commercial considerations. Including color exhibits.

Since the 1970s, world-renowned architect and designer Alessandro Mendini as a consultant and advisor Alessi, the Italian design factory acted household goods. By discussing Mendini role as art director, presents the case of the artistic side of Alessi, where design ambitions must be balanced with commercial considerations. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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from
Youngme moon,
Vincent Dessain,
Unlike Sjoman
Source: Harvard Business School
6 pages.
Release Date: 02 September 2003. Prod #: 504019-PDF-ENG
Alessi: Evolution of an Italian Design Factory (B) HBR case solution