Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Case Analysis

Follows the movement and the early experiences of the engineer Anne Livingston, an African American woman as she enters Power Max Systems in 1991 as a software engineering manager for new product development group. Power Max gets competition and wants first to market with what is billed as a revolutionary mass media product. Livingston is facing the challenge of a product focus and customer orientation of the largely young, white, male team of engineers responsible fo … Read more »

Follows the movement and the early experiences of the engineer Anne Livingston, an African American woman as she enters Power Max Systems in 1991 as a software engineering manager for new product development group. Power Max gets competition and wants first to market with what is billed as a revolutionary mass media product. Livingston is facing the challenge of a product focus and customer orientation of the largely young, white, male team of engineers responsible for the design and development of this new broad-based consumer product.
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from
Mary Gentile,
Pamela J. Mouse
Source: Harvard Business School
9 sides.
Publication Date: Dec 16, 1994. Prod #: 395067-PDF-ENG
Anne Livingston and Power Max Systems (A): Interview with the PowerPlayer Software Engineering Team HBR case solution