Architects Collaborative Inc.

Case Analysis

Although internationally recognized for quality, design, have the cooperation of the statements on a plateau for four years and they lose contracts to architects with sophisticated marketing practices. The main question is how marketing to believe in a design partnership that formalized strategy and promotion can interfere with creativity can be integrated. Other topics include the problems of marketing a professional service whether efficiency and quality can coexist, are selected as architect, a … Read more »

Although internationally recognized for quality, design, have the cooperation of the statements on a plateau for four years and they lose contracts to architects with sophisticated marketing practices. The main question is how marketing to believe in a design partnership that formalized strategy and promotion can interfere with creativity can be integrated. Other topics include the problems of marketing a professional service whether efficiency and quality can coexist, such as architects are selected, and the definition of an architectural product.
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from
Ulrich E. Wiechmann,
Ralph Biggadike
Source: Harvard Business School
21 pages.
Release date: 01 August 1974. Prod #: 575016-PDF-ENG
Architects Collaborative, Inc. HBR case solution