Arley Merchandise Corp.

Case Analysis

Includes the IPO of a company stock. The offer includes a money-back guarantee for investors from the issuing company that comes in the form of a “put” option. Option pricing is thus an important issue in this case.

Includes the IPO of a company stock. The offer includes a money-back guarantee for investors from the issuing company that comes in the form of a “put” option. Option pricing is thus an important issue in this case.
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from
William E. Fruhan
Source: Harvard Business School
9 sides.
Release Date: 02 February, 1987. Prod #: 287063-PDF-ENG
Arley Merchandise Corp. HBR case solution