AT&T USADirect In-Language Service: India

Case Analysis

AT & T managers are responsible for assessing the demand soon-to-be launched new operator-assisted in-language international phone service from India.

AT & T managers are responsible for assessing the demand soon-to-be launched new operator-assisted in-language international phone service from India.
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from
John A. Quelch
Source: Harvard Business School
13 pages.
Release Date: 5th December 1995. Prod #: 596 013 PDF-ENG
AT & T In-Language Service USADirect: India HBR case solution