BizRate.com

Case Analysis

BizRate is a market research company, the point-of-purchase customer feedback data collected from retail merchants. It then makes its results available to consumers in the form of “BizRate star ratings” that are displayed on their website. To date, its primary source of revenue is directly from this research (the company sells detailed customer feedback analysis reports provider) can occur. In October 1999 (Red October), BizRate introduced a number of e-commerce initiatives that were so succ … Read more »

BizRate is a market research company, the point-of-purchase customer feedback data collected from retail merchants. It then makes its results available to consumers in the form of “BizRate star ratings” that are displayed on their website. To date, its primary source of revenue is directly from this research (the company sells detailed customer feedback analysis reports provider) can occur. In October 1999 (Red October), BizRate introduced a number of e-commerce initiatives so successful that the company’s e-commerce sales are now on the verge of eclipsing revenue from BizRate Research Division were. This has led to a debate about whether or not BizRate should research part of their business activities in total dump (ie, continue to collect point-of-sale and follow-up data, but stop producing research reports for providers) in order to focus led to an e-commerce website transfer. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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from
Youngme Moon
Source: Harvard Business School
22 pages.
Publication Date: Oct 10, 2000. Prod #: 501024-PDF-ENG
BizRate.com HBR case solution