Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game

Case Analysis

Examines how the rise of the Internet as a vehicle for the rental and purchase of movies, the video rental industry disturbed and as market leader Blockbuster Inc. and should be able to respond to these developments. Examines how the advent of e-commerce, the extent to which consumers buy instead of rent cheap DVDs and concerns like Blockbuster could adjust its online initiatives in response. Details the rise of Internet-enabled substitution threats such as delivery services (eg Kozmo.com … Read More »

Examines how the rise of the Internet as a vehicle for the rental and purchase of movies, the video rental industry disturbed and as market leader Blockbuster Inc. and should be able to respond to these developments. Examines how the advent of e-commerce, the extent to which consumers buy instead of rent cheap DVDs and concerns like Blockbuster could adjust its online initiatives in response. Details the rise of Internet-enabled (eg Netflix.com) and examined selected substitution threats such as delivery services (eg Kozmo.com) and Internet subscription services, the possible options and actions of Blockbuster Inc., as it will maintain its competitive position. In times of technological change, companies continually face decisions regarding the extent to which they may embrace a technologically advanced replacement at the cost of their existing products and services. Leads the reader through blockbuster decisions and the resulting reactions.
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from
Peter J. Coughlan,
Jennifer L. Illes
Source: Harvard Business School
15 pages.
Publication Date: Dec 19, 2003. Prod #: 704462-PDF-ENG
Blockbuster Inc. and technological substitution (C) The Internet is changing the game HBR case solution