Cherie Cosmetics Limited Elegante Division

Case Analysis

The general manager of a division of an international cosmetics company must decide how to deal with a lack of response to a memo. The General Manager wrote to the Vice-President of Operations, to elicit a reaction of operations that would lead to better communication between marketing and operations. It is now only three days left until the next meeting between operating and marketing and the Vice-President does not answer the general manager of the memo has made.

The general manager of a division of an international cosmetics company must decide how to deal with a lack of response to a memo. The General Manager wrote to the Vice-President of Operations, to elicit a reaction of operations that would lead to better communication between marketing and operations. It is now only three days left until the next meeting between operating and marketing and the Vice-President does not answer the general manager of the memo has made.
«Hide

from
Kathleen E. Slaughter
Source: Ivey Publishing
6 pages.
Release Date: 1 January 1985. Prod #: 985L01-PDF-ENG
Cherie Cosmetics Limited Elegant Department HBR case solution