Clarence Saunders: The Comeback King

Case Analysis

Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Before 1915 all the basic food shopping took place on the market or general store, where a clerk behind a counter products pulled from the shelves for customers, she measured from a barrel or gathered them out of the back of the store. The clerk counted costs and added them to a customer credit account. Purchases are then delivered or handed over on the spot either to a home – not a terribly efficient process. The Un … Read more »

Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Before 1915 all the basic food shopping took place on the market or general store, where a clerk behind a counter products pulled from the shelves for customers, she measured from a barrel or gathered them out of the back of the store. The clerk counted costs and added them to a customer credit account. Purchases are then delivered or handed over on the spot either to a home – not a terribly efficient process. The whole ritual of buying food with the vision of Clarence Saunders and his Piggly Wiggly store changed.
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from
Nitin Nohria,
Bridget Gurtler
Source: Harvard Business School
12 pages.
Release Date: 24, May 2004. Prod #: 404070-PDF-ENG
Clarence Saunders: The Comeback King HBR case solution