Curled Metal Inc.–Engineered Products Division

Case Analysis

To metal Incorporated has declining sales, but has a new product (corrugated metal ram disks) that in field tests provide customer benefits that are cost many times CMI. Joseph Fernandez and Rajiv Sanwal of Engineered Products Division of CMI are responsible for the formulation of a strategy for the new product. A key issue is to load the price of the pads. The case raises questions about the analysis of market potential, price alignment with the corporate strategy and the implicat … Read more »

To metal Incorporated has declining sales, but has developed a new product (corrugated metal ram pads) that in field tests provide customer benefits that are cost many times CMI. Joseph Fernandez and Rajiv Sanwal of Engineered Products Division of CMI are responsible for the formulation of a strategy for the new product. A key issue is to load the price of the pads. The case raises questions about the analysis of market potential, price alignment with the corporate strategy and the impact of a price increase on the development and implementation of integrated strategic options.
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from
Benson P. Shapiro,
Frank V. Cespedes
Source: HBS Premier Case Collection
14 pages.
Release Date: 2 October 2008. Prod #: 709 434 PDF-ENG
To Metal Inc. – Engineered Products Division HBR case solution