Deere & Co.: Industrial Equipment Operations

Case Analysis

Describes the pricing of Deere crawler tractors used in a variety of construction and industrial applications. Provides a strategic, multi-million dollar motion in the large bulldozer market and the pricing of tractors, accessories and parts.

Describes the pricing of Deere crawler tractors used in a variety of construction and industrial applications. Provides a strategic, multi-million dollar motion in the large bulldozer market and the pricing of tractors, accessories and parts.
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from
Benson P. Shapiro
Source: Harvard Business School
17 pages.
Release date: 01 February, 1977. Prod #: 577112-PDF-ENG
Deere & Co.: Industrial Equipment Operations HBR case solution