Electronic Arts: The Blockbuster Strategy

Case Analysis

Describes the process that the company uses to resources to new product development projects awarded. Examines whether the company can support its competitive advantage given the existing game design process.

Describes the process that the company uses to resources to new product development projects awarded. Examines whether the company can support its competitive advantage given the existing game design process.
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from
Michael A. Roberto
Gina M. Carioggia
Source: Harvard Business School
21 pages.
Publication Date: Sep 25, 2003. Prod #: 304013-PDF-ENG
Electronic Arts: The Blockbuster Strategy HBR case solution