Fonterra: Taking on the Dairy World

Case Analysis

Fonterra was a co-operative dairy company – New Zealand’s largest and the world’s largest exporter of dairy products. To assert its supremacy, Fonterra had to respond to increased competition, new consumer preferences, the consolidation of their customers and increase subsidies for milk by the developing countries. This futuristic case identifies trends that take into account the cooperative has to take for future success. It can be studied as a model for other cooperatives in other commodit … Read more »

Fonterra was a co-operative dairy company – New Zealand’s largest and the world’s largest exporter of dairy products. To assert its supremacy, Fonterra had to respond to increased competition, new consumer preferences, the consolidation of their customers and increase subsidies for milk by the developing countries. This futuristic case identifies trends that take into account the cooperative has to take for future success. It can be studied as a model for other cooperatives in other commodity system.
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from
Ray A. Goldberg,
Jose Miguel Porraz
Source: HBS
22 pages.
Release Date: 02 Dec, 2002. Prod #: 903 413 PDF-ENG
Fonterra: Acquisition of dairy world HBR case solution