General Motors: Packard Electric Division

Case Analysis

Packard Electric is the division of General Motors (GM), all electrical wiring and wiring for GM cars do. They developed a new approach for passing the cable through the firewall between the engine and passenger compartment. The new technology called RIM (Reaction Injection Molded) Tulle, was strongly supported by the product development group, because it was easier to design and improve the leak seat development process was to use because it cost more to co … Read more »

Packard Electric is the division of General Motors (GM), all electrical wiring and wiring for GM cars do. They developed a new approach for passing the cable through the firewall between the engine and passenger compartment. The new technology called RIM (Reaction Injection Molded) Tulle, was strongly supported by the product development group, because it was easier to design and improve the leak fit process development was to use because it cost more complicated the manufacturing process and provided only minor improvements in leakage resistance. The students need to analyze the risk of continuation of the project, the potential benefits of product simplification and potential benefits from improving the tightness. Students also have in product development in order to identify conflicts before they reach a crisis.
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from
Steven C. Wheelwright,
Geoffrey K. Gill
Source: Harvard Business School
20 pages.
Release Date: 08 November 1990. Prod #: 691030-PDF-ENG
General Motors: Packard Electric Division HBR case solution