Gould Inc.: Graphics Division

Case Analysis

Describes a battery manufacturer in the computer field, the decision to diversify through the acquisition and development of a new product. Among the topics to be discussed, the company product are fit, phases in the introduction of new products, product positioning and sales strategy.

Describes a battery manufacturer in the computer field, the decision to diversify through the acquisition and development of a new product. Among the topics to be discussed, the company product are fit, phases in the introduction of new products, product positioning and sales strategy.
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from
Ralph Z. Sorenson,
Ulrich E. Wiechmann
Source: Harvard Business School
19 pages.
Release date: 01 April, 1971. Prod #: 571071-PDF-ENG
Gould, Inc.: Graphics Department HBR case solution