Hang Lung Properties and the Chengdu Decision (B)

Case Analysis

Second phase of the auction for a prime retail development parcel in Chengdu, China. Competition forces companies to purchase all his land to reconsider criteria. Hang Lung Properties is known for rigorous due diligence, for the discipline in the purchase of real estate and for good understanding of market cycles. The (B) case shows the company’s assumptions in the Chengdu situation as to what students had been compared for their own derivative in the (A) case. The (B) case also examines strategic orientation with respect to asset-c … Read more »

Second phase of the auction for a prime retail development parcel in Chengdu, China. Competition forces companies to purchase all his land to reconsider criteria. Hang Lung Properties is known for rigorous due diligence, for the discipline in the purchase of real estate and for good understanding of market cycles. The (B) case shows the company’s assumptions in the Chengdu situation as to what students had been compared for their own derivative in the (A) case. The (B) case also examines strategic direction in terms of asset classes and geography, as well as best practices for what for in the cities that will look attractive projects for mixed use superblock.
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from
John D. Macomber,
Michael Shih-ta Chen,
Keith Chi-ho Wong
Source: Harvard Business School
3 pages.
Publication Date: Jun 29, 2010. Prod #: 210092-PDF-ENG
Hang Lung Properties and the Chengdu Decision (B) HBR case solution