Honda-Rover (A): Crafting an Alliance

Case Analysis

Faced with angry financial challenges in 1993, British Aerospace (BAe) is determined to shed their loss automaker Rover. Look forward to their participation in the Rover to Honda, Rover Dealer selling since 1979, but Honda is reluctant to increase its stake in Rover. Meanwhile, BMW BAe approaches with a confidential offer to buy out Rover. This case, these developments in the history of the British car industry, Rover heritage, evolution of the Honda-Rover partnership and the relationship … Read more »

Faced with angry financial challenges in 1993, British Aerospace (BAe) is determined to shed their loss automaker Rover. Look forward to their participation in the Rover to Honda, Rover Dealer selling since 1979, but Honda is reluctant to increase its stake in Rover. Meanwhile, BMW BAe approaches with a confidential offer to buy out Rover. This case, these developments in the history of the British car industry, Rover heritage, evolution of the Honda-Rover partnership, and the reasons for the interest in BMW Rover. The case series describes subsequent developments.
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from
James K. Sebenius,
Ashish Nanda,
Ron P. progress
Source: Harvard Business School
28 pages.
Release date: 01 March, 1999. Prod #: 899 223 PDF-ENG
Honda-Rover (A): Crafting an Alliance HBR case solution