How to Induce Retailers to Reduce Stockouts

Case Analysis

Describes how the lack of incentive alignment between retailers and their suppliers lead to stockouts. Also describes various means in order to reduce stock-outs and stimulus offset.

Describes how the lack of incentive alignment between retailers and their suppliers lead to stockouts. Also describes various means in order to reduce stock-outs and stimulus offset.
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V.G. Narayanan
8 pages.
Release Date: 23 May 2003. Prod #: 103080-PDF-ENG
As retailers cause them to reduce stock-outs? HBR case solution