Innovation at Progressive (B): Homeowners Insurance

Case Analysis

Analyzed whether progressive, strictly an auto insurer should enter the insurance market of the landlord. The critical decision is whether the skills in the Progressive auto insurance industry can be successfully used to translate the home owner’s insurance industry.

Analyzed whether progressive, strictly an auto insurer should enter the insurance market of the landlord. The critical decision is whether the skills in the Progressive auto insurance industry can be successfully used to translate the home owner’s insurance industry.
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from
Frances X. Free,
Hanna Rodriguez-Farrar
Source: Harvard Business School
8 pages.
Publication Date: Jun 29, 2001. Prod #: 601138-PDF-ENG
Innovation at Progressive (B): homeowners insurance HBR case solution