Johnson Wax: Enhance (A)

Case Analysis

Johnson Wax has produced a new hair conditioner for hair problem. Before they test themselves on the market, analyze the new product based with a field called ASSESSOR pre-test-market method. The test results, product positioning, advertising and promotion insights that are important in the repositioning of the product.

Johnson Wax has produced a new hair conditioner for hair problem. Before they test themselves on the market, analyze the new product based with a field called ASSESSOR pre-test-market method. The test results, product positioning, advertising and promotion insights that are important in the repositioning of the product.
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from
Darrel G. Clarke
Source: Harvard Business School
29 pages.
Publication Date: Oct 25, 1982. Prod #: 583 046 PDF-ENG
Johnson Wax: Enhance (A) HBR case solution