Jurassic Park

Case Analysis

Manager at MCA / Universal Merchandising are reviewing worldwide merchandising and licensing agreements for the film Jurassic Park

Manager at MCA / Universal Merchandising are reviewing worldwide merchandising and licensing agreements for the film Jurassic Park
«Hide

from
John A. Quelch
Source: Harvard Business School
18 pages.
Publication Date: Nov 20, 1995. Prod #: 596014-PDF-ENG
Jurassic Park HBR case solution