Laura Ashley and Federal Express Strategic Alliance

Case Analysis

In an effort to improve its global distribution system and thus improve customer service in their stores around the world, Laura Ashley entered into a groundbreaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express, essentially taking on the warehouse and distribution activities previously handled by Laura Ashley. The Alliance is leading the way due to its largely informal structure based more on trust and mutual b … Read more »

In an effort to improve its global distribution system and thus improve customer service in their stores around the world, Laura Ashley entered into a groundbreaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express, essentially taking on the warehouse and distribution activities previously handled by Laura Ashley. The Alliance is leading the way due to its largely informal structure based on trust and mutual benefit more than complicated rules and measures.
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from
Gary W. Loveman,
Robert T. Anthony
Source: HBS Premier Case Collection
14 pages.
Release Date: 08 October, 1992. Prod #: 693050-PDF-ENG
Laura Ashley and Federal Express Strategic Alliance HBR case solution