Market Analysis

Case Analysis

Describes the nature and purpose of market analysis. Among topics discussed briefly are primary and selective demand determinants of demand, market segmentation, product life cycle and temporal or cyclical demand variations. Intended as background for reading in an introductory marketing course with materials.

Describes the nature and purpose of market analysis. Among topics discussed briefly are primary and selective demand determinants of demand, market segmentation, product life cycle and temporal or cyclical demand variations. Intended as background for reading in an introductory marketing course with materials.
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Christopher H. Lovelock
5 pages.
Release date: 01 September 1975. Prod #: 576056-PDF-ENG
Market Analysis HBR case solution