Marketing Process

Case Analysis

Describes and explains the marketing process and its six phases: implementation, programming, and budgeting allocation, analysis and research, marketing planning, strategy formulation, and monitoring and auditing.

Describes and explains the marketing process and its six phases: implementation, programming, and budgeting allocation, analysis and research, marketing planning, strategy formulation, and monitoring and auditing
.
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Benson P. Shapiro
6 pages.
Publication Date: Jun 13, 1984. Prod #: 584146-PDF-ENG
Marketing process solution HBR case