Minolta Camera Co. Ltd.

Case Analysis

Management confronted by one of the leading Japanese camera manufacturers with the problem of illicit shipments of the low-price markets Hong Kong and Japan markets at high prices, Europe and North America. Control of distribution, change of price, model names and warranty policies are considered as solutions to the problem.

Management confronted by one of the leading Japanese camera manufacturers with the problem of illicit shipments of the low-price markets Hong Kong and Japan markets at high prices, Europe and North America. Control of distribution, change of price, model names and warranty policies are considered as solutions to the problem.
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from
Ulrich E. Wiechmann
Source: Harvard Business School
10 pages.
Release date: 01 September, 1976. Prod #: 577017-PDF-ENG
Minolta Camera Co. Ltd. HBR case solution