Norton Co.: Strategic Planning for Diversified Business Operations

Case Analysis

Describes a sophisticated approach to strategic planning for diversified operations. Covers the use of BCG experience curve and growth share matrices, and PIMS Profit factor data. (Both sets of ideas are in the annexes to the described case.) Also, a certain strategic problem of abrasives company, a management decision. Allowed students to describe what measures Norton should take with regard to its abrasives business and also to evaluate … Read more »

Describes a sophisticated approach to strategic planning for diversified operations. Covers the use of BCG experience curve and growth share matrices, and PIMS Profit factor data. (Both sets of ideas are in the annexes to the described case.) Also, a certain strategic problem of abrasives company, a management decision. Allowed students to describe what measures Norton should take with regard to its abrasives business and evaluate the Norton system of strategic planning.
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Francis J. Aguilar
Source: Harvard Business School
28 pages.
Release date: 01 November, 1976. Prod #: 377 044 PDF-ENG
Norton Co.: Strategic Planning for Diversified Business Operations HBR case solution