Polaroid-Kodak (B1)

Case Analysis

Describes additional events outlined in the battle between Polaroid and Kodak in Kodak Polaroid. Includes the competitive actions of the company, such as the introduction of discounts and bonus plans made with dealers. Details of the new products of the company and the marketing practices employed. Designed to provide a contrast to Kodak entry in instant cameras.

Describes additional events outlined in the battle between Polaroid and Kodak in Kodak Polaroid. Includes the competitive actions of the company, such as the introduction of discounts and bonus plans made with dealers. Details of the new products of the company and the marketing practices employed. Designed to be a contrast to Kodak entry in instant cameras.
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from
Michael E. Porter
Source: Harvard Business School
3 pages.
Release Date: 1 January 1978. Prod #: 378173-PDF-ENG
Kodak Polaroid (B1) HBR case solution