Practical Guide to Conjoint Analysis

Case Analysis

This note gives an overview of conjoint analysis. It shows how to interpret standard conjoint analysis output and the possible uses of this issue. It provides several examples of how output can be converted managerially useful information.

This note gives an overview of conjoint analysis. It shows how to interpret standard conjoint analysis output and the possible uses of this issue. It provides several examples of how output can be converted managerially useful information.
This is a Darden case study.
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Ronald T Wilcox
Source: Darden School of Business
9 sides.
Publication Date: Aug 26, 2003. Prod #: UV0406-PDF-ENG
A Practical Guide to Conjoint Analysis HBR case solution