Progressive Insurance: Multivariable Testing

Case Analysis

This case describes a 21-factor, 56-recipe multivariate testing (MVT) of Progressive Insurance with the help of Qualpro, a leading consulting company MVT performed. The aim of the tests was progressive direct mail campaign to improve retention. The results of the tests are to be analyzed in a table for students (UVA-SM-0762.xls).

This case describes a 21-factor, 56-recipe multivariate testing (MVT) of Progressive Insurance with the help of Qualpro, a leading consulting company MVT performed. The aim of the tests was progressive direct mail campaign to improve retention. The results of the tests are to be analyzed in a table for students (UVA-SM-0762.xls).
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Phillip E. Pfeifer
Source: Darden School of Business
8 pages.
Release Date: 17 July 2008. Prod #: UV1223-PDF-ENG
Progressive Insurance: Multivariable Testing HBR case solution