Reines Jewelers: Ashley Gibson

Case Analysis

As executor of her mother-in-law Ashley Gibson estate was trying to make a 2.5-carat diamond ring whose ancestry could be traced back to sell in the eastern branch of the family. An estate liquidator was offered $ 18,000 for the ring, but the feeling that this Gibson la ow-ball offer was because their internet search suggested numbers in the $ 30,000 to $ 35,000 range. She had the ring for jeweler Peter Pure, after prior investigation fell on their meeting the next morning.

As executor of her mother-in-law Ashley Gibson estate was trying to make a 2.5-carat diamond ring whose ancestry could be traced back to sell in the eastern branch of the family. An estate liquidator was offered $ 18,000 for the ring, but the feeling that this Gibson la ow-ball offer was because their internet search suggested numbers in the $ 30,000 to $ 35,000 range. She had the ring for jeweler Peter Pure, after prior investigation fell on their meeting the next morning.
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from
Sherwood C. Frey
Source: Darden School of Business
5 pages.
Release date: 25 July 2006. Prod #: UV1296-PDF-ENG
Reines Jewelers Ashley Gibson HBR case solution