RightNow Technologies

Case Analysis

The founder and CEO of a CRM software start-up has to decide between an attractive takeover offer and the opportunity to go to the public. Discusses the growth of the company – including a lengthy discussion of entrepreneurial bootstrapping – as well as an aborted IPO attempt in 2000. The central question is whether the company create more value by staying independently or through the involvement of a larger organization.

The founder and CEO of a CRM software start-up has to decide between an attractive takeover offer and the opportunity to go to the public. Discusses the growth of the company – including a lengthy discussion of entrepreneurial bootstrapping – as well as an aborted IPO attempt in 2000. The central question is whether the company create more value by staying independently or through the involvement of a larger organization.
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from
William A. Sahlman,
Dan Heath
Source: Harvard Business School
26 pages.
Publication Date: Nov 18, 2004. Prod #: 805032-PDF-ENG
RightNow Technologies HBR case solution