Searle Medical Instruments Group (Abridged)

Case Analysis

SMIG, a division of GD Searle was a fast growing high market share companies in the field of nuclear medical instruments. It produces two very different product lines, a very successful and others less so. Although marketing was separately for these product lines, production was not. When capacity is reached, the question of how to expand the company and / or modify its manufacturing operations should be.

SMIG, a division of GD Searle was a fast growing high market share companies in the field of nuclear medical instruments. It produces two very different product lines, a very successful and others less so. Although marketing was separately for these product lines, production was not. When capacity is reached, the question of how to expand the company and / or modify its manufacturing operations should be.
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from
Steven C. Wheelwright,
Roger W. Schmenner
Source: Harvard Business School
6 pages.
Release date: 01 April 1978. Prod #: 678189-PDF-ENG
Searle Medical Instruments Group (shortened) HBR case solution