Sociable Labs B

Case Analysis

Sociable Labs as a start-up company trying to take advantage of friend recommendations to curate and recommend buying opportunities designed the Internet. Like his Facebook social events app helped friends discover events on their friends’ events, was the founder Nisan Gabbay users what their friends are buying or “sympathy” in the hope that this knowledge would help even make their purchases and dealers use Facebook to grow their sales. How would he discover w … Read more »

Sociable Labs as a start-up company trying to take advantage of friend recommendations to curate and recommend buying opportunities designed the Internet. Like his Facebook social events app helped friends discover events on their friends’ events, was the founder Nisan Gabbay users what their friends are buying or “sympathy” in the hope that this knowledge would help even make their purchases and dealers use Facebook to grow their sales. How would he discover what its customers need and what they would be willing to pay?
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from
Arar Han,
Russell Siegelman
Source: Stanford Graduate School of Business
2 pages.
Release Date: 17 April 2012. Prod #: E435B-PDF-ENG
Sociable Labs B HBR case solution