Southwest Airlines (C)

Case Analysis

Southwest Airlines, a small intrastate carrier, has just completed its first year of operation in June 1972, and the management being discussed to take over what advertising and PR strategy for the future. Southwest has successfully broken into a market dominated by two major airlines and has a significant market share through improved service quality, lower prices and more innovation, supported by heavy advertising and other promotions. However, there is still no money. Demonstrates Ent … Read more »

Southwest Airlines, a small intrastate carrier, has just completed its first year of operation in June 1972, and the management being discussed to take over what advertising and PR strategy for the future. Southwest has successfully broken into a market dominated by two major airlines and has a significant market share through improved service quality, lower prices and more innovation, supported by heavy advertising and other promotions. However, there is still no money. Demonstrates development and introduction of a new consumer service and advertising and PR strategy. Exhibits emphasize advertising texts, including a centerfold. Another version of this case takes Southwest Airlines (A), the action up until February 1973 for more information on pricing and is designed for teaching marketing programs.
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from
Christopher H. Lovelock
Source: Harvard Business School
19 pages.
Release date: 01 May 1975. Prod #: 575118-PDF-ENG
Southwest Airlines (C) HBR case solution