Telezoo (B): Feast or Famine

Case Analysis

The case B describes the different strategies initiated Murville my wife when she tried to correct the problems highlighted in the A-case. This case, the thinking and the reasons for the new approach developed Telezoo on the market, and describes how the plan was executed. Furthermore, the case describes aspects of B2B exchanges and develops an argument for Telezoo approach advocated. The case also discusses the role of the Internet in the development of a comprehensive go-to-market strategy channels.

The case B describes the different strategies initiated Murville my wife when she tried to correct the problems highlighted in the A-case. This case, the thinking and the reasons for the new approach developed Telezoo on the market, and describes how the plan was executed. Furthermore, the case describes aspects of B2B exchanges and develops an argument for Telezoo approach advocated. The case also discusses the role of the Internet in the development of a comprehensive go-to-market strategy channels.
«Hide

from
Robert E. Spekman,
Neil Campbell
Source: Darden School of Business
9 sides.
Publication Date: Aug 14, 2001. Prod #: UV2920-PDF-ENG
Telezoo (B): Feast or Famine? HBR case solution