The Business Development Manager

Case Analysis

Describes the role of the Business Development (BD) executives in technology companies, detailing the following: 1) BD Manager main tasks at every step in the process of creating a partnership agreement, 2) how the nature of the BD function as technology develops startup matures and 3) the attributes of an effective BD Manager.

Describes the role of the Business Development (BD) executives in technology companies, detailing the following: 1) BD Manager main tasks at every step in the process of creating a partnership agreement, 2) how the nature of the BD function as technology develops startup matures and 3) the attributes of an effective BD Manager.
To maximize their effectiveness, color cases should be printed in color.
«Hide

from
Jeffrey J. penance,
Thomas R. Eisenmann,
Sarah Dillard,
Katharine Nevins,
Puja Ramani
12 pages.
Release Date: 19, December 2011. Prod #: 812 107 PDF-ENG
The Business Development Manager HBR case solution