Timex Corp.

Case Analysis

The development of the Timex since its inception in the 1940s, its position as a leading multinational manufacturer watches in the early 1970s. Focuses on the Timex strategy for marketing on a worldwide basis, and its line of inexpensive watches.

The development of the Timex since its inception in the 1940s, its position as a leading multinational manufacturer watches in the early 1970s. Focuses on the Timex strategy for marketing on a worldwide basis, and its line of inexpensive watches.
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from
Frederick T. Knickerbocker
Source: Harvard Business School
7 pages.
Release date: 01 September, 1972. Prod #: 373080-PDF-ENG
Timex Corp. HBR case solution