Toyota: Repositioning the Brand in Europe (C)

Case Analysis

Complements (A) at.

Complements (A) at.
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from
Sean Meehan
Dominique Turpin
George Radler
Source: IMD
5 pages.
Release Date: 1 January 2000. Prod #: IMD201-PDF-ENG
Toyota: repositioning of the brand in Europe (C) HBR case solution