Only a few months after the declaration of their intention to become a solar cell equipment, van Mierlo and Sachs were once again the question of what the company should be. To be a successful manufacturer of solar cells would be much more lucrative than a successful supplier. But it was the latter much less capital intensive and may be a less risky approach surgically. For van Mierlo and Sachs, the question – “What kind of company should be in 1366?” – Was back on the … Read more »

Only a few months after the declaration of their intention to become a solar cell equipment, van Mierlo and Sachs were once again the question of what the company should be. To be a successful manufacturer of solar cells would be much more lucrative than a successful supplier. But it was the latter much less capital intensive and may be a less risky approach surgically. For van Mierlo and Sachs, the question – “What kind of company should be in 1366?” – Was again
on the table.
To maximize their effectiveness, color cases should be printed in color.
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from
Joseph B. Lassiter,
Ramana Nanda,
David Kiron
Source: Harvard Business School
36 pages.
Release Date: 20, October 2009. Prod #: 810005-PDF-ENG
1366 HBR Technologies case solution