Describes Europe’s most famous postwar multinational merger between Sweden and Asea Brown Boveri Switzerland. Gives background on both companies and especially focuses on geographical organization of the BBC, the corporate culture and the relationship between the great German subsidiary and its Swiss parent company. Are represented ABB new guidelines relating to strategy, organizational behavior and financial goals. Keeping this in mind, the new head of ABB Germany improvemen a five times earnings … Read more »

Describes Europe’s most famous postwar multinational merger between Sweden and Asea Brown Boveri Switzerland. Gives background on both companies and especially focuses on geographical organization of the BBC, the corporate culture and the relationship between the great German subsidiary and its Swiss parent company. Are represented ABB new guidelines relating to strategy, organizational behavior and financial goals. Against this background, the new head of ABB Germany sets over a five-fold improvement in profit.
«Hide

from
Hugo E.R. Uyterhoeven
Source: Harvard Business School
14 pages.
Release date: 01 April 1993. Prod #: 393130-PDF-ENG
ABB Germany (A) HBR case solution