In 1999, ABB Flexible Automation led (FA), Zurich, Switzerland, global supply robotics products, systems and services for the automotive manufacturing, automotive parts and consumer goods industry generally. The automotive market, traditionally the most important market for ABB FA was in upheaval. FA enjoyed a leading position worldwide and concerted policy options that would secure this position for the future.

In 1999, ABB Flexible Automation led (FA), Zurich, Switzerland, global supply robotics products, systems and services for the automotive manufacturing, automotive parts and consumer goods industry generally. The automotive market, traditionally the most important market for ABB FA was in upheaval. FA enjoyed a leading position worldwide and concerted policy options that would secure this position for the future.
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from
Martha Lanning,
Jean-Pierre Jeannet
Source: Babson College
26 pages.
Release Date: 1 January 2002. Prod #: BAB100-PDF-ENG
ABB Flexible Automation (A): Global Strategy for the Millennium HBR case solution