In 2000, is one of three survivors of the first consolidation of Accrue web traffic analysis software industry. However, entry of CRM software providers and consultants, and ASPs has offers web analytics services, introducing new threats to Accrue. Newly developed interim CEO Greg Walker must develop a plan to Accrue navigate through the transitions shaking the industry.

In 2000, is one of three survivors of the first consolidation of Accrue web traffic analysis software industry. However, entry of CRM software providers and consultants, and ASPs has offers web analytics services, introducing new threats to Accrue. New Interim CEO Greg Walker has developed a plan to Accrue navigate through the transitions shaking development of this industry.
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from
Brian S. Silverman
Source: Harvard Business School
17 pages.
Release Date: 31, January 2001. Prod #: 701057-PDF-ENG
Accrue Software, Inc. HBR case solution