Anthony Lin, Branch Manager of Acer, Inc. ‘s Canadian operation has to decide how to penetrate them and serve the Canadian PC market. In particular, he has to decide how the Canadian subsidiary should be autonomous. On one extreme, the Canadian operation could simply a sales office, while on the other hand, it is an independent company could be taken with local manufacturing facilities and independent capital. The decision is based on on a thorough analysis of the different factors and is sensitive to various ass … Read more »

Anthony Lin, Branch Manager of Acer, Inc. ‘s Canadian operation has to decide how to penetrate them and serve the Canadian PC market. In particular, he has to decide how the Canadian subsidiary should be autonomous. On one extreme, the Canadian operation could simply a sales office, while on the other hand, it is an independent company could be taken with local manufacturing facilities and independent capital. The decision is based on on a thorough analysis of the different factors and is sensitive to various assumptions. The case exposes the students to the complex global environment that managers face in multinational companies today.
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from
Jaideep Anand,
Prescott C. Ensign
Source: Ivey Publishing
23 pages.
Release date: 07 March, 1997. Prod #: 97M004-PDF-ENG
Acer in Canada HBR case solution

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