Mike Ward, the producer responsible for the development of Kelly Slater Pro Surfer game for Activision, must decide whether to start the game in time for the 2002 Christmas season. To make its decision, the cautious consumer response TV commercials test the game and the need to finance a multi-million dollar marketing campaign. Activision also describes the approach for the development of games that are accepted on a green light process of the company in 2000, was due to a better control of new game developmen … Read more »

Mike Ward, the producer responsible for the development of Kelly Slater Pro Surfer game for Activision, must decide whether to start the game in time for the 2002 Christmas season. To make its decision, the cautious consumer response TV commercials test the game and the need to finance a multi-million dollar marketing campaign. Activision also describes the approach for developing games that better control on a green light process of the company in 2000, new game development was based more acceptable.
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from
Alan MacCormack,
Kerry Herman,
Enrico D’Angelo
Source: Harvard Business School
24 pages.
Release Date: 19, July 2004. Prod #: 605020-PDF-ENG
Activision: The ‘Kelly Slater Pro Surfer’ Project HBR case solution

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