Ad Council wanted an awareness campaign to prevent the spread of AIDS is to run. They were asked acceptable ways to address this very sensitive topic, see – way that the media and the public would approve. One of the big challenges was that the word “condom” in agreement with the television networks such as the use of condoms can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why the Council was this ad campaign was necessary. Also describes … Read more »

Ad Council wanted an awareness campaign to prevent the spread of AIDS is to run. They were asked acceptable ways to address this very sensitive topic, see – way that the media and the public would approve. One of the big challenges was that the word “condom” in agreement with the television networks such as the use of condoms can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why the Council was this ad campaign was necessary. The target groups selected sketches and basic strategy. The primary question is: “How will this campaign, received the approval of the media?”
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V. Kasturi Rangan,
Janet Montgomery
Source: Harvard Business School
19 pages.
Release Date: 10 April 1990. Prod #: 590105-PDF-ENG
Ad Council AIDS Campaign (A): Advertising Strategy HBR case solution