Discusses the successful turnaround of Adidas. Describes the financial situation and the competitive situation of Adidas and the sporting goods industry in 1993, when Robert Louis-Dreyfus, CEO, takes over the leadership of the company. Adidas is an economic and organizational disarray and Louis-Dreyfus’ challenge is to the company from its current to a deficit of almost $ 100 million. Can he do it? What changes should he do?

Discusses the successful turnaround of Adidas. Describes the financial situation and the competitive situation of Adidas and the sporting goods industry in 1993, when Robert Louis-Dreyfus, CEO, takes over the leadership of the company. Adidas is an economic and organizational disarray and Louis-Dreyfus’ challenge is to the company from its current to a deficit of almost $ 100 million. Can he do it? What changes should he do?
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from
Jacques Horovitz,
Giana Boissonnas,
Ursula Hilliard
Source: IMD
25 pages.
Release Date: 1 January 1998. Prod #: IMD169-PDF-ENG
Adidas (A) HBR case solution

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