Executives in this internet based company evaluate the results of a survey pricing to decide what changes to make, if any, on the annual fee for the company’s junk mail elimination services charged. Founded in 1996, Adios Junk Mail comprehensive elimination of unwanted direct marketing solicitations. Clients choose what types of direct marketing they should be stopped. Once a month, the company generates a list of customers and their preferences elimination. It then mails the list directly … Read more »

Executives in this internet based company evaluate the results of a survey pricing to decide what changes to make, if any, on the annual fee for the company’s junk mail elimination services charged. Founded in 1996, Adios Junk Mail comprehensive elimination of unwanted direct marketing solicitations. Clients choose what types of direct marketing they should be stopped. Once a month, the company generates a list of customers and their preferences elimination. Then mails the list direct mail companies, telemarketing and database company, asking that customer names are suppressed.
This is a Darden case study.
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from
Mark Parry
Source: Darden School of Business
17 pages.
Release Date: 19, May 1998. Prod #: UV0317-PDF-ENG
Adios Junk Mail HBR case solution