The HBR Case Solutions program was designed to help webmasters and SEO specialists to test the effectiveness of their website based upon the marketing techniques that are used in their particular geographical region, business sector and by using a case study approach. The best part about this program is that it is supported by an independent third party, which was commissioned by HBR, to collect data that could be used to produce industry benchmarking reports.
The first aspect that is presented to you by the HBR Case Solutions program is a brief description of your website, which includes an identification of the keywords used to attract visitors and what search engines or online directories that your website is listed on. The data collected can then be broken down into three main categories: High Leverage, Medium Leverage and Low Leverage and may also include visitor volumes and demographics of visitors.
Next, you will be asked to complete surveys and questionnaires and give details of your web page’s functionality, content, accessibility and of course, the experience of your customers, customers’ feedbacks and customer satisfaction, which can be further broken down by which page is most important for these customers to visit on a daily basis. This is essential if you are looking to generate more traffic to your website and sales leads.
The next step in the process is to research and compare your performance against other search engine marketing programs that are offered on the internet. Using a good keyword research tool, this can be done through one of the many free online tools and forms of keyword research available on the net, which will give you a whole hostof results in terms of competing keywords and competitor’s target markets.
Once this has been completed, the client will then be asked to use the keywords and competitors’ target markets in their A) promotions. However, it is essential that all data are verified by the client, otherwise they can lose out on valuable revenue.
The client will then be asked to identify specific search terms that are relevant to their business and also key phrases that are used on other websites. There are several free online keyword research tools available to allow this task to be completed easily.
Once this has been completed, the client will then be asked to use the two basic principles, that is, build links and link back. With the help of free tools available online, it is possible to build links by exchanging links with other websites that have similar market focus to your own, while creating a link back is the process by which a website places a unique code in the resource box of the pages that it has linked to.
The last step in the HBR Case Study Solutions, would be to develop your A) website using case study tools, which are available online. This may require some time to complete but it will pay off dividends and increase the number of hits which are directed towards your website.
This will be followed by implementation of the HBR Case Solutions program which includes the creation of your website as well as its link building and link back processes. As this is a case study solution, which is designed to help improve performance and is supported by an independent third party, it is one of the best out there and should not be missed.
The next step in the process is to refine the keywords or key phrases you have chosen, which is the case study solutions in action. You will be given the opportunity to make suggestions to improve your marketing and visitors will be able to view and rate the website, which is a real advantage to the client who will not only have an idea of what the client’s site is like, but can also have a good idea of how visitors perceive the site.
HBR Case Solutions will also include a report, which will be submitted to your business and will include the keywords, searches and other related keywords that your clients will be allowed to use. in their website.