A few recent events have public confidence in product safety shaken as much as the recall of 6.5 million Firestone tires in August 2000. The Defective Bridgestone / Firestone Inc., were made primarily supplied as original equipment on Ford Motor Co. sport utility vehicles (SUVs) and sold as replacements for SUVs and light trucks. For some consumers, the combination of Firestone tires and Ford vehicles proved fatal. Accidents involving tread separation and rollover were blamed for 148 … Read more »

A few recent events have public confidence in product safety shaken as much as the recall of 6.5 million Firestone tires in August 2000. The Defective Bridgestone / Firestone Inc., were made primarily supplied as original equipment on Ford Motor Co. sport utility vehicles (SUVs) and sold as replacements for SUVs and light trucks. For some consumers, the combination of Firestone tires and Ford vehicles proved fatal. Accidents involving tread separation and rollover were 148 deaths and over 500 injuries blamed. Chronicles the actions and reactions of Ford and Firestone, various legislative and regulatory authorities and the public the truth out.
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from
Thomas Sullivan,
Michael Lelyveld
Source: Babson College
12 pages.
Release Date: 1 January 2001. Prod #: BAB 113-PDF-ENG
After Job 1: Actions and Reactions in the Ford / Firestone Recall HBR case solution

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